Country Chicken plans
300 retail stores
fnbworld bureau/New Delhi
Country Chicken,
Australia's premier retail chain and a complete
turnkey fast-food restaurant, is poised to make
its India entry. Besides eyeing 300 outlet-strong
chain in three years through the franchisee route,
it is also planning to set up a processing unit
near Vellore in Tamil Nadu. The company intends to
invest around Rs 200 crore by 2015 to establish
the food chain. It will also set up few processing
units to help establish a national presence, with
the first full-fledged processing unit set to
come up near Vellore, about 140 km from
Chennai.The unit will be fully operational in 18
months with a total investment of around Rs 50
crore, say reports.
While the company
will set up a smaller, temporary unit in Chennai
to support initial operations, the unit near
Vellore will attain full capability in three
stages.
The food chain will
establish two types of outlets – express
take-away and larger fine-dining restaurants,
mostly planned for the metros and other larger
markets, the company is also targeting
institutions – educational as well as IT
parks – to serve a different set of
products. In addition, the company, which
undertook a study of the Indian market, found out
that Indians are yet to open up to the idea of a
frozen food full meal, but they are keen to try
them as snack food.
